Nail Your Niche 💅

Find product-market fit faster

Founders of early stage startups are often hesitant to focus on marketing. They think it’s something you do after you hit product-market fit.

In fact, marketing skills and tactics are essential to achieving product-market fit. You need marketing from the beginning.

The problem is, when most early stage founders think of marketing, they think of high-level concepts like “the funnel” and “positioning,” and correctly sense that these are not the highest-leverage things they could be thinking about. Those ideas are important, but they are worthless without great tactical execution.

That’s why I built this mini-course to focus on the highest-value tactics that I’ve seen with my clients. It’s packed with ideas you can easily implement in your startup today. It’s also a community so you can share what’s working for you and learn what’s working for other companies at a similar stage.

The idea is you can go through it quickly and easily come away with a dozen or more things that you can implement immediately in your startup, each of which increase your odds of finding product-market fit faster.

The goal is to maximize value per seconds of your attention spent, so you can get back to building the business you see in your dreams.

About me

Hi! I’m Sonia Baschez, and I’m a fractional CMO for early stage startups. Before this, I was the first marketer at Atmos, and led growth from $0 through YC, Seed, and Series A.

My clients have been funded by top investors like Khosla, True, Bedrock, Cowboy, Susa, Footwork, Pioneer, Sam Altman, Dylan Field, Tyler Cowen, and more.

I’ve been working on early stage startups for about 8 years now, and before that I ran email marketing for the 2016 HRC campaign in the 38 non-battleground states.

Course overview

• Overview

  • How to use marketing tactics to find PMF faster

  • Why tactics matter so much

• Positioning & messaging

  • What’s your unique insight?

  • Who’s your target customer?

  • What are they currently using and what else is out there?

  • What does your product do?

  • What are value differentiator(s)?

• Most valuable tactics

  • Set up basic data inputs

  • Talk to (almost) every signup

  • Onboard users effectively

  • Set up basic signup alerts 

• Top of funnel

  • Referrals

  • Blog / content

  • Paid acq

  • Social media

  • PR

• Mid funnel

  • Set up automated email campaigns

  • Newsletter

• Bottom of funnel

  • See who your product resonates with most

  • Follow up like a pro (without being annoying)

• Case studies

  • Case study, partnerships: Atmos

  • Case study, network: Thumbprint

  • Case study, hustle: Substack

  • Case study, social: Lex

Ready to grow? 🚀

Questions? Email me at [email protected].

Get the course